As a founding member and later Co-President of the University of Waterloo Filipino Students’ Association (UWFSA) from Winter 2024 to Fall 2025, I helped grow the organization into a thriving campus community for over two years - focusing on connection, representation, and student development. Through strategic communications, brand-building, and culture-driven programming, UWFSA is a space where members develop key professional skills in a supportive, culturally representative environment. In leading this 25+ member executive team, our initiatives in integrated campaigns, campus-wide events, and digital storytelling expanded UWFSA’s social media reach by 80%, generating over 1M views across social media platforms.